Labelwatermark

Remove hidden AI metadata from photos and videos before sharing on social media.

Overview

Labelwatermark is a tool that helps creators inspect and remove AI source metadata from photos and videos before posting to social media. It scans files to detect supported C2PA Content Credentials, XMP, EXIF, and IPTC metadata blocks that may contain AI-related declarations, then allows you to remove those blocks while preserving the original image or video data without re-encoding.

The tool is designed for the moment before you publish. You can scan your file for free to see what metadata it contains, review the findings in the context of specific platforms (Instagram, Facebook, TikTok, X, LinkedIn, Pinterest), and decide whether to remove supported metadata. Every cleaned file is scanned again before download to verify removal.

Key features

Free unlimited file scanning
Metadata detection and removal (C2PA, XMP, EXIF, IPTC)
Platform-specific metadata context (Instagram, Facebook, TikTok, X, LinkedIn, Pinterest)
No image or video re-encoding
Verification scan after cleaning
Support for photos and videos up to 200 MB
Checksum verification for cleaned files

Pros

Free scanning without account required
No re-encoding preserves image quality
Clear plain-English explanations of metadata found
Verification scan confirms removal
Platform-specific guidance for each social network
Supports multiple file formats (JPEG, PNG, WebP, TIFF, DNG, MP4, MOV)

Cons

Cannot remove pixel-based watermarks like SynthID
Does not guarantee platform will remove AI label after cleaning
Limited to 200 MB file size
Five free cleans per week with account (unlimited requires paid plan)
Cannot remove visible logos or watermarks embedded in images
Metadata removal does not change labels already on published posts

Use this if

You need to inspect and remove AI source metadata from photos or videos before sharing on social media, or want to understand what file metadata your exports contain.

Skip this if

You need to remove visible watermarks or logos from images, detect AI-generated content by visual analysis, or remove pixel-based invisible watermarks.

Best for

Creators removing AI metadata before postingPhotographers verifying file provenanceContent creators managing platform AI labelsUsers concerned about hidden file metadata

Alternatives

Exiftool (command-line metadata removal)ImageMagick (image processing and metadata stripping)Online EXIF removersPlatform-native metadata tools

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