Overview
Bluesky is a social media platform designed to operate as an open network rather than a closed platform controlled by a single corporation. Built on the AT Protocol, it enables users to own their identity and data while maintaining a cohesive, easy-to-use experience across multiple interoperable apps.
The platform emphasizes user choice and control through customizable feeds, composable moderation tools, and account portability. Unlike traditional social networks, users can switch hosting providers without losing their username, followers, or content. Bluesky has grown to over 44 million users as of May 2026 and operates as a Public Benefit Corporation.
Developers can build on Bluesky's open APIs to create custom feeds, bots, clients, and other applications within a growing ecosystem that prioritizes interoperability and user autonomy.
Key features
- Open AT Protocol foundation
- Account portability across servers
- Customizable algorithmic feeds
- Composable moderation system
- Direct messaging
- Video support
- Custom starter packs
- Domain-based usernames
- Public API access
- Decentralized architecture
- True data ownership and portability
- No single corporate control
- Open-source infrastructure
- Algorithmic choice and customization
- Growing developer ecosystem
- Transparent moderation approach
- No invite requirements
- Interoperable with other AT Protocol apps
- Smaller user base than established platforms
- Still developing moderation tools
- Requires understanding of decentralized concepts
- Limited third-party integrations compared to competitors
- Ongoing infrastructure scaling challenges
